A complete homepage repositioning from generic agency to AI-first - every component updated with new messaging, service names, CTAs, and SEO metadata.

Dec 7, 2025

7 min

Web Development

Content Marketing

Founder's Journal

The 10-Minute Blog Upgrade: Using AI to Retrofit New Features Across Your Entire Archive

How I add features once and apply them everywhere—turning months of blog posts into a living, evolving system. No plugins, no templates, just vibes and AI.

Enhancing Blog Posts: FAQ Schema, Service CTAs & a Slick Mobile TOC

Adding FAQ schema, service CTAs, and a camera-wheel inspired mobile TOC to blog posts.

I Chased Google's 'Excellent' Ad Score and It Killed My Conversions

Adding videos to PMax sent budget to YouTube. Ad strength measures inventory, not effectiveness.

Google Ads Is Rigged. I Can Prove It.

Google Ads is rigged against advertisers. Not broken. Rigged. Here's the proof and what to do.

Google Ads Doesn't Want You to Know This: How 'Maximize Conversions' Actually Works

How 'Maximize Conversions' really works and the one lever that forces Google to care about your results.

How a WWW Redirect Broke $330K Worth of Google Ads Conversions (And How AI Helped Fix It)

How a www vs non-www mismatch killed $330K in Google Ads conversions—and the fix that saved it.

AI-Powered Smart Scheduling for Mobile Vehicle Inspections

AI scheduling that clusters appointments geographically, cutting daily travel time by 40%.

Pushing Limits: What Happens When You Let AI Blend Colors

I asked Claude to blend category colors together. Then I kept adding categories to see what would happen. This is about the process of playing with AI.

How to Build an SEO ROI Calculator with AI: A Step-by-Step Guide

Learn how to unlock AI's creative potential by asking one simple question: 'What would YOU build?' Here's exactly how to do it—and what you'll discover.

How I Built a Smart Availability Picker in Real-Time with AI (A Behind-the-Scenes Look)

Building an availability calendar for a mobile mechanic with AI—bugs, pivots, and real-time fixes.

How We Increased Blog Engagement and Fixed a Broken Contact Form in Under 2 Hours

AI-assisted development to improve blog structure, UX, and lead capture—all in one session.

Why Ebooks Work for Complex B2B Sales (And Why I'm Not Gatekeeping This Strategy)

When ebooks work, when they don't, and the complete marketing ecosystem that makes lead magnets effective.

How I Create Publication-Quality Blog Posts in Hours (Not Weeks) Using AI

Solo agency owner builds AI-powered workflow for stunning blog posts with social graphics in hours, not weeks.

How I Built a High-Converting Buyers Agent Landing Page in 20 Hours (Thanks to Claude 4.5 Opus)

How I helped a Newcastle buyers agent go from 1 unqualified lead to 2 qualified leads in week one.

B2B Content Calendar Strategy: Plan, Produce, and Promote with Confidence

Build an actionable B2B content calendar that aligns with buyer journeys, sales priorities, and SEO goals while keeping your team on schedule.

Lead Scoring Playbook: Automate Qualification Without Losing the Human Touch

Build a data-driven lead scoring model that aligns marketing and sales, improves follow-up timing, and keeps your pipeline healthy.

Conversion Optimization

Google Ads Optimisation Blueprint: From Audit to Always-On Growth

Learn how to audit, restructure, and optimise Google Ads campaigns to cut wasted spend and scale profitable conversions.

Technical SEO Audit Checklist for High-Performing Websites

Follow this step-by-step technical SEO audit checklist to uncover critical issues, prioritise fixes, and boost search visibility across your entire site.

Social Media Analytics Framework: Turn Engagement into Revenue

Design a social media analytics framework that tracks meaningful KPIs, aligns with business goals, and proves channel ROI.

Dec 20, 2024

14 min

Web Development

Conversion Optimization

UX Design

Conversion-Focused Landing Page Best Practices for Service Businesses

Discover the design, UX, and CRO best practices that turn landing pages into high-converting assets for service-based businesses.

Google Ads Management: The Complete Guide to Maximizing ROI

Master Google Ads with our comprehensive guide covering campaign setup, optimization strategies, and proven techniques to maximize your advertising ROI.

Marketing Automation & CRM Integration: Complete Guide to Business Efficiency

Implement marketing automation and CRM integration to streamline processes and boost revenue growth.

Conversion Optimization

Website Design & Development: 2024 Best Practices for Business Success

Discover the latest website design and development best practices that drive conversions, improve user experience, and boost search engine rankings in 2024.

Local SEO for Australian Businesses: Complete Guide to Dominating Local Search

Local SEO strategies for Australian businesses. Rank higher and attract more local customers.

Debugging the Invisible: When Your Table of Contents Goes Missing

How custom React components can break auto-generated features, and why understanding DOM-based tooling is essential for modern web development.

Content Marketing Strategy: A Complete Guide to Building Authority and Driving Growth

Develop a content marketing strategy that builds brand authority and drives sustainable business growth.

Social Media Advertising: Complete Guide to Facebook, Instagram & LinkedIn Ads

Master Facebook, Instagram, and LinkedIn ads with proven targeting and ROI optimization strategies.

How to Optimize Your Website for Search Engines

Learn the fundamental SEO strategies that will help your website rank higher in search results and attract more organic traffic.

Aug 26, 2024