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Social Media Analytics
Engagement to Revenue
Design a measurement framework that tracks meaningful KPIs, aligns with business goals, and proves channel ROI.
Success is no longer defined by likes alone. Connect engagement metrics to pipeline and revenue to justify investment.
Funnel Metrics
- 1
Awareness: Reach, impressions, follower growth
- 2
Engagement: Reactions, comments, shares, CTR
- 3
Conversion: Form submissions, trials, purchases
- 4
Advocacy: UGC, referrals, sentiment scores
Metrics That Matter
Efficiency: Cost per result, cost per lead
Quality: Engagement rate, pipeline influence
Data Infrastructure
- ✓
Connect platforms via APIs or connectors
- ✓
Integrate CRM for downstream outcomes
- ✓
Standardise campaign naming conventions
- ✓
Store history in data warehouse for YoY
Executive Reporting
Develop tiered dashboards: executive summary, tactical performance view, and campaign-level deep dive. Automate distribution with commentary.
Close the Loop
Share insights with sales for outreach. Capture feedback on lead quality. Collaborate on content addressing objections. Track expansion opportunities.
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