How much should I spend on Google Ads?

Most local service businesses get meaningful data from $1,500-3,000/month in ad spend; competitive metro markets need more. We'd rather tell you the honest minimum for your market than take a budget that can't win.

How quickly will I see results?

Unlike SEO, ads generate traffic immediately — first leads typically arrive in week one. Real efficiency takes 2-4 weeks as query data accumulates and the waste gets cut.

What does management cost?

Management scales with spend and complexity — current packages are on the pricing page. No lock-in contracts, and every fee is separated from ad spend so you always know which is which.

Do you guarantee results?

We guarantee verified tracking, weekly optimisation, and full transparency. Nobody can ethically guarantee a cost per lead before seeing your market's auction — anyone who does is quoting fiction.

Will I own my Google Ads account?

Yes — your account, your data, your campaign history. If we part ways, everything stays with you. We work in your account, never in an agency account you can't see.

▸ Google Ads · Acquisition · Tuned daily

Google Ads, every dollar traced.

More booked work per dollar of spend. Conversions are verified before launch and waste is cut weekly — you see exactly what every lead costs, every month.

✓ Plan in 24 hours✓ 90-day results guarantee✓ No lock-in contracts✓ Your accounts, always

jjm@studio — google-ads.brief — live LIVE

$ jjm.run('google-ads-management')

✓ conversion tracking · verified live · before launch

✓ search terms · reviewed weekly · waste cut at the root

✓ bidding · data-led · manual until smart bidding earns it

✓ ownership · your account · your data, always

▸ slot open — one new ads account

[ How this service runs in the studio · plain numbers, no decks ]

▸ The accounts we live in

Google AdsGA4Search ConsoleMicrosoft AdsWildJar

01 / THE PAID SEARCH PROBLEM

Most wasted ad spend isn't bad bidding — it's broken measurement. Campaigns optimise toward whatever signal they're fed.

✗THE OLD WAY

Campaigns launched on top of tracking nobody verified. A monthly PDF of impressions and clicks. Search-term reports nobody reads, negative lists nobody maintains.

✓THE AGENT WAY

Conversion tracking is tested with a live submission before a dollar is spent. Search terms get read every week by an agent that never gets bored. Waste gets cut at the query level.

▸ The thinking — why this matters

Google Ads punishes neglect quietly. A conversion action silently demoted, a broad-match keyword drifting into junk queries, a competitor bidding on your name — none of it announces itself. It just compounds in the invoice.

Our accounts are checked by agents on a schedule, not by an account manager when the renewal is due. The boring work — search terms, negatives, asset tests, budget pacing — is exactly the work that decides cost per lead.

01b / LIVE NUMBERS

BUYERS AGENT NEWCASTLE

30+

qualified leads / month

from 1 — landing-page rebuild

BUGGO PEST CONTROL

0→100%

conversions tracked

runtime-verified rebuild

02 / WHAT SHIPS

Built to convert, audited to keep converting.

From tracking to copy, one accountable system.

D/01

Conversion plumbing

GA4, Google Ads conversions and call tracking wired and runtime-verified — the step most agencies skip and the reason most accounts misreport.

D/02

Campaign architecture

Campaigns structured around how you make money — services, locations, margins — not around how the interface suggests.

D/03

Keyword & match strategy

Real query data drives keywords and match types. Negatives maintained weekly so broad match works for you, not against you.

D/04

Ad copy & assets

Copy written from your actual offer and tested in pairs. Assets rotated on evidence, not opinion.

D/05

Landing alignment

Ads only convert as well as the page they land on — we tune or build the landing pages so message matches query.

D/06

Weekly optimisation

Search terms, budgets, bids and devices reviewed on a weekly loop, with every change logged in plain language.

03 / HOW IT RUNS

▸ Same loop every week

WIRE

Verify tracking with live fire.

Before launch we submit a real test lead and watch it land in Google Ads. If the conversion path lies, everything downstream lies — so this comes first.

BUILD

Structure campaigns around margin.

High-intent searches get their own campaigns and budgets. Locations, services and brand each get walls so spend can't leak between them.

TUNE

Cut waste at the query level.

Weekly search-term review, negative-list maintenance, bid and budget adjustments — the unglamorous loop that actually moves cost per lead.

SCALE

Feed what converts.

When a campaign proves cost per lead, it earns more budget. Scaling decisions come from your numbers, never from Google's recommendations tab.

04 / THE WORK

ALL CASE STUDIES