PPC·10 MIN
The Secondary Conversion Trap: When Google Ads Reports Zero
Google Ads said zero conversions while real leads sat in the CRM. The culprit: conversion actions demoted to secondary — invisible to Smart Bidding.
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01 / THE MELBOURNE MARKET
What if you could read Melbourne's digital marketing demand like software? 133,632+ searches a month. Versioned, verified, acted on weekly.
THE OLD WAY
A $5k audit PDF in three weeks that tells you what you already knew. A retainer split across thirty strangers. Melbourne rankings checked quarterly, if at all.
THE AGENT WAY
The numbers on the right refresh with every deploy. One operator plus agents, shipping weekly — your Melbourne position compounds without anyone sending a Slack.
Melbourne's economy spans creative industries, hospitality, retail, education and manufacturing, with a strong inner-city culture across Fitzroy, Richmond, St Kilda and South Yarra. It's a brand- and design-conscious market where customer experience is a differentiator. Melbourne businesses compete on quality and aesthetics as well as price, so campaigns and websites need genuine polish and strong local relevance rather than generic templates to convert a discerning audience.
jjm@studio — melbourne.brief — live LIVE
$ jjm.brief('melbourne')
✓ demand scan · 133,632+ searches/mo
✓ difficulty 54/100 · winnable with structure
✓ cpc $4.94 · every wasted click costs this
✓ sectors · creative industries · hospitality · retail
▸ brief ready — open for one more melbourne client
[ Live market data · refreshed with each deploy ]
02 / THE WORKALL CASE STUDIES
The SEO, Google Ads and web builds we'd run for Melbourne — already running for businesses like yours.
PLATFORM · PINK SLIPS NSW
Cost per lead, down 80%.
Custom booking platform — calendar, payments, ops. Five times more leads per dollar and zero hours of weekly admin.
−80% cost per lead
PLUMBING · 47 SUBURBS
From local listings to dominant.
Suburb-page architecture + perf overhaul + Google Ads engineering.
+247% local pack →
PEST · SYDNEY SOUTH
Conversion tracking, rebuilt.
Runtime-verified tracking + landing-page kit. Caught the silent drop a source-only audit missed.
0 → 100% tracked →
03 / WHAT WE RUNALL SERVICES
SEO, Google Ads & web development in Melbourne
Three things, run properly, forever improving.
SEO in Melbourne
Rank for the searches Melbourne actually makes — technical, content and authority, run by agents.
EXPLORE →
Google Ads in Melbourne
Every dollar traced to a lead. Bids tuned daily, wasted spend cut weekly.
EXPLORE →
Custom builds in Melbourne
Sites and platforms that load instantly and convert. No WordPress, no page builders.
EXPLORE →
04 / STRAIGHT ANSWERS
Common questions about Melbourne marketing
05 / FROM THE STUDIO
Marketing insights for Melbourne
AI Development·10 MIN
Why Your AI Agent Has Amnesia — and the Librarian Fix
Your AI doesn't have a memory problem — it has a retrieval problem. How we measured the amnesia and built a librarian that hands you the thread.
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AI Development·7 MIN
The $300M-a-Week Bet Behind Claude Opus 4.8
Claude Opus 4.8 landed on 28 May 2026. The real story isn't the model — it's the compute bill funding it, and why that means the updates won't slow down.
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AI Development·10 MIN
AI Brochures Can Hallucinate Your Client's Google Rating
Image-native AI brochures bake every fact into a pixel. If the model hallucinates a Google rating, you cannot find-and-replace it. Here is how to catch it.
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AI Development·10 MIN
AI Image Generators Can Render Perfect Typography
AI image generators render clean, typo-free text if you keep each line short and feed the model your logo. Here is how we built a brochure from images.
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AI Development·13 MIN
Recover Claude Code Sessions After a Reboot (Whole Fleet)
Your Claude Code sessions did not crash — the machine rebooted under them. How to prove it, recover a whole fleet from disk, and orchestrate the survivors.
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06 / THE NETWORKALL 661 LOCATIONS
Digital marketing across Victoria
The same agent-run playbook, tuned to each market's own demand data — Melbourne is one node of 661 we cover.
NEAR MELBOURNE