▸ Automation · Systems that don't sleep

Automation, that never clocks off.

Leads answered in minutes instead of Monday. The follow-ups you're losing to busy weeks, recovered by systems that never forget — and never clock off.

Plan in 24 hours 90-day results guarantee No lock-in contracts Your accounts, always
jjm@studio — automation.brief — live LIVE
$ jjm.run('marketing-automation')
speed-to-lead · minutes · not Monday
nurture · behaviour-triggered · not batch-and-blast
crm · integrated · sales sees everything
audit trail · every action logged
▸ slot open — one new automation build
[ How this service runs in the studio · plain numbers, no decks ]
01 / THE FOLLOW-UP PROBLEM

Leads don't go cold — they get dropped. Automation is how follow-up stops depending on memory.

THE OLD WAY

An enquiry sits in an inbox until Monday. The quote follow-up depends on whoever's least busy. Six months later the lead buys from whoever called back first — which wasn't you.

THE AGENT WAY

The enquiry triggers a response in minutes and a sequence that doesn't forget. Sales gets the lead with full context. Nothing depends on anyone remembering anything.

Speed-to-lead is the most mispriced variable in marketing: responding within minutes instead of hours multiplies contact rates, yet most businesses run follow-up on human memory and good intentions. That's a systems gap, not an effort gap.

Good automation is invisible from the outside — customers just experience a business that responds instantly, remembers their context, and follows up exactly when it said it would. Behind that is plumbing we build once and maintain forever.

02 / WHAT SHIPS

Follow-up as infrastructure.

Triggers, sequences, handoffs — engineered once, working always.

Speed-to-lead

Instant acknowledgement and routing the moment an enquiry lands — by email, SMS or both. Minutes, measurably.

Nurture workflows

Behaviour-triggered sequences that warm leads at their pace — opened, clicked, visited, quoted all get different paths.

CRM integration

Marketing and sales on one record — every touch logged, every handoff carrying full context.

Lead scoring

Signals ranked so sales calls the hottest lead first, not the newest. Score thresholds trigger the handoff automatically.

Internal alerts

The right person notified at the right moment — new lead, hot lead, stalled deal, missed follow-up.

Reporting spine

Pipeline velocity, conversion by stage, automation performance — the funnel visible end to end.

03 / HOW IT RUNS
S/01MAP
Draw the funnel as it really is.
Where leads enter, where they stall, where they leak. The automation plan targets the drops, not the org chart.
S/02BUILD
Wire the workflows.
Platform configured, sequences written, integrations connected and tested with live data — not launched on faith.
S/03HANDOFF
Connect marketing to sales.
Scoring, routing and alerts built so the handoff is instant and the context is complete. No lead enters a void.
S/04REFINE
Tune on real behaviour.
Sequences tested and timing adjusted on actual engagement data. Automations are software — they get maintained, not abandoned.
04 / THE WORK

The booking and follow-up systems below are automation running real revenue today.

The Pink Slips NSW booking platform — calendar, leads and payments dashboard
PLATFORM · PINK SLIPS NSW

Cost per lead, down 80%.

Custom booking platform — calendar, payments, ops. Five times more leads per dollar and zero hours of weekly admin.

−80% cost per lead
Mr Splash Plumbing suburb-page network
PLUMBING · 47 SUBURBS

From local listings to dominant.

Suburb-page architecture + perf overhaul + Google Ads engineering.

+247% local pack →
Buggo Pest Control landing page and tracking rebuild
PEST · SYDNEY SOUTH

Conversion tracking, rebuilt.

Runtime-verified tracking + landing-page kit. Caught the silent drop a source-only audit missed.

0 → 100% tracked →
▸ The guarantee

If I don't deliver measurable results inside 90 days,

I'll keep working until I do.

No excuses · No extra charges · Your success is the deliverable
05 / STRAIGHT ANSWERS

Common questions about automation