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Featured Case Study
Pink Slips NSW

400% Lower Lead Costs

No plugins. No shortcuts. We listened to the problem and built the solution with AI and pure code—a fully automated system that eliminated admin time completely.

400%
Lower
Lead Cost
0%
Admin
Time
100%
Custom
Built
No Plugins
Pure Code

The Challenge

Pink Slips NSW had steady leads coming in, but the cost per lead was killing their margins. Their existing campaigns were bleeding money with no clear path to optimization.

Worse, the owners were drowning in admin work. Every lead meant phone calls, manual scheduling, reminder texts, chasing payments, and endless paperwork. They needed systems, not just better ads.

The Pain Points:

  • High cost per lead eating into margins
  • Hours spent on phone calls and scheduling
  • Manual invoicing and payment chasing
  • No systems to scale the business

The Solution

We didn't search for plugins or buy off-the-shelf tools. We listened to the business problem and built the solution with AI and pure code. No shortcuts. No compromises. Just custom systems designed for exactly how Pink Slips NSW operates.

SMS Notifications

Instant lead alerts and customer confirmations

Email Automation

Automated follow-ups and booking confirmations

Smart Scheduling

Self-service booking with calendar integration

Auto Invoicing

Invoices sent automatically after job completion

How It Works Now:

  1. 1AI Google Ads capture high-intent customers searching for pink slips
  2. 2Instant SMS & email sent with booking link
  3. 3Customer self-books, system confirms automatically
  4. 4Automated reminders reduce no-shows
  5. 5Invoice auto-sent after job, payment collected

The Results

The growth was exponential. Here's how the numbers progressed over 6 months:

Week 1-2
High CPL
Audit existing campaigns, identify waste
Week 3-4
-50% CPL
AI optimization kicks in, cutting waste
Week 5-6
-150% CPL
Backend automation deployed
Week 7-8
-250% CPL
SMS/Email system live, zero admin
Week 9-10
-350% CPL
Invoicing automation complete
Week 11-12
-400% CPL
Fully automated business system
"
Jobs just show up on my calendar. Money hits my account. I haven't touched admin in months.
Pink Slips NSW

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