▸ SEO · Acquisition · Runs weekly

SEO, run like software.

More leads from the searches your buyers already make. Fixes, content and authority ship weekly — so rankings compound instead of stalling in a report.

Plan in 24 hours 90-day results guarantee No lock-in contracts Your accounts, always
jjm@studio — seo.brief — live LIVE
$ jjm.run('search-engine-optimization')
audit scope · full crawl + GSC + logs
cadence · ships weekly · not quarterly
tracking · GA4 + conversions · wired in week one
reporting · plain numbers · rankings, traffic, leads
▸ slot open — one new seo engagement
[ How this service runs in the studio · plain numbers, no decks ]
01 / THE SEO PROBLEM

Most SEO retainers produce documents, not deployments. Rankings move when code and content ship. Ours ship every week.

THE OLD WAY

A $5k audit PDF in three weeks that tells you what you already knew. Recommendations thrown over the fence to a dev queue. Rankings checked quarterly, if at all.

THE AGENT WAY

The audit is a crawl the agent runs on day one. Fixes deploy the same week they're found. Content lands on a schedule, and every position moved is in the monthly numbers.

SEO has always been three problems wearing one name: can search engines read your site, does your site answer what people search, and does anyone else vouch for it. Agencies sell those as separate line items. We run them as one loop.

Because the operator is also the engineer, nothing waits in a ticket queue. A broken canonical found on Tuesday is fixed on Tuesday. A content gap found this week has a page ranking next month.

02 / WHAT SHIPS

Everything search demands, nothing it doesn't.

Six workstreams, one compounding system.

Technical SEO

Crawl health, speed, schema, sitemaps, canonicals — the plumbing search engines grade you on, fixed at the code level.

Keyword strategy

Demand mapped from real search data, then matched to pages with honest intent — no keyword stuffing, no doorway pages.

On-page optimisation

Titles, structure, internal links and content tuned page by page, against what currently ranks.

Content production

Pages and posts written to answer the query and earn the click — published on a cadence, not when someone remembers.

Authority building

Links earned through work worth citing — digital PR, citations, and assets other sites want to reference.

Measurement

GA4, Search Console and rank tracking wired together, so every report ties rankings to traffic to leads.

03 / HOW IT RUNS
S/01CRAWL
Read the whole site like a search engine.
Full technical crawl, Search Console history, server logs where they exist. Every issue gets a severity and a fix path — most are deployed inside the first fortnight.
S/02MAP
Match real demand to real pages.
Search data for your market, mapped against your site. Gaps become a content plan ordered by commercial value, not by what's easy to write.
S/03SHIP
Deploy fixes and content weekly.
Technical fixes, new pages, internal links — shipped in small batches every week, each one logged. No big-bang relaunches.
S/04COMPOUND
Measure, learn, repeat.
Positions, traffic and conversions reviewed against the plan. What works gets more of the budget. What doesn't gets killed in the open.
04 / THE WORK

The SEO playbook on this page is already ranking real businesses.

The Pink Slips NSW booking platform — calendar, leads and payments dashboard
PLATFORM · PINK SLIPS NSW

Cost per lead, down 80%.

Custom booking platform — calendar, payments, ops. Five times more leads per dollar and zero hours of weekly admin.

−80% cost per lead
Mr Splash Plumbing suburb-page network
PLUMBING · 47 SUBURBS

From local listings to dominant.

Suburb-page architecture + perf overhaul + Google Ads engineering.

+247% local pack →
Buggo Pest Control landing page and tracking rebuild
PEST · SYDNEY SOUTH

Conversion tracking, rebuilt.

Runtime-verified tracking + landing-page kit. Caught the silent drop a source-only audit missed.

0 → 100% tracked →
▸ The guarantee

If I don't deliver measurable results inside 90 days,

I'll keep working until I do.

No excuses · No extra charges · Your success is the deliverable
05 / STRAIGHT ANSWERS

Common questions about SEO