● PLATFORM HARDENING
Automotive client
Payment reliability sweep
Receipt-delivery hardening with exponential-backoff retries and observable failure modes. Result: receipts delivered every time, even on slow networks.
~2hOutcome → 100% delivery
AGENT ACTIVE · LAST SHIP 23 MIN AGO · 3 LIVE
SYD · 14:32 AESTBUILD v2026.05.12OPUS 4.7
Sydney · Open for 2 new clients in May
Marketing,
deployed
by an agent.
An AI-native growth studio. SEO, Google Ads, custom platforms — built by Claude Opus 4.7 and shipped by Jordan. No plugins, no SaaS sprawl, no 30-person agency overhead.
50+
AI transformations
4.9★
47 client reviews
7yrs
Building since 2018
LAST SHIP 23m ACTIVE QUEUE 4 sweeps NEXT AVAILABLE 16 May
jjm@studio — ship.log — liveLIVE
● [14:23] Deploy automotive-client — platform hardening
↳ tests passing · 200 OK at edge
● [13:47] Audit services-client — multi-suburb network
↳ structural integrity · all pages ✓
● [11:09] Ship local-services-client — attribution sweep
↳ runtime fire-test · 100% tracked
● [09:33] Brief trades-client — lead routing
↳ multi-recipient fan-out · verified delivery
▸ Next sweep queued
[ Sample only · client names and infrastructure deliberately abstracted ]
▸ This is a real day. Today.
Currently shipping forLive · 12 active
Pink Slips NSW▸ InspectionsMr Splash▸ PlumbingBuggo▸ PestFire Ant▸ BiosecurityRiversedge▸ BuildingParti Poodles AU▸ BreederAus Antennas▸ TradesPink Slips NSW▸ InspectionsMr Splash▸ PlumbingBuggo▸ PestFire Ant▸ BiosecurityRiversedge▸ BuildingParti Poodles AU▸ BreederAus Antennas▸ Trades
01 / THESIS
Every traditional agency charges you for the human bottleneck. Thirty people pushing pixels in Trello. Six-week timelines. WordPress plugins that break on Tuesday.
What if marketing was built like software? Versioned, deployed, observable. Improving every week without anyone sending a Slack.
The old way
Retainer to 30 strangers. Quarterly reports. WordPress + 47 plugins. Audits cost $5k, take 3 weeks, find what you already knew.
The agent way
One operator + Claude. Ship on Tuesday. Custom code, owned forever. Audits run in 12 minutes. Improvements compound monthly.
02 / VOLUME
Typical day.
Six issues shipped before lunch.
Sample of the work that runs in a normal day at the studio. Client names abstracted. No PR refs, no commit hashes, no infrastructure exposed. This is volume, not voyeurism.
● CONTENT INTEGRITY
Services client · multi-suburb
Cross-page visual integrity
Audited hub page rendering across an entire suburb network. Standardised structural anchors, eliminated edge-case failures, all hubs ship identically.
~3hOutcome → consistent
● ATTRIBUTION INTEGRITY
Local services client
Conversion tracking sweep
Runtime-verified attribution audit. Caught a silent dropout that source-only checks miss. Recovered every conversion the ad platform was actually firing.
~90mOutcome → full attribution
▴ MIGRATION
Trades client · full rebrand
Domain switch, zero ranking loss
Full domain change with redirect chain, search-console re-verification, sitemap regeneration, content re-pointing. Two weeks later: no ranking drop measured.
~4hOutcome → clean cutover
● PERFORMANCE
Services client · multi-page
Perf + accessibility overhaul
Image sizing, semantic HTML, CSS specificity pass across the entire network. Accessibility ceiling reached. Largest contentful paint cut by over a second.
~5hA11y → 100/100
▸ STUDIO R&D
Internal tooling
Parallel-worker pattern
Built an orchestrator/worker pattern so multiple agents can ship in parallel under one supervisor. Same operator, multiplied output.
studio~6 workers/run
03 / GUARDS
How we ship six things
by lunch without
breaking the seventh.
Speed without discipline is wreckage. AI agents shipping fast can also delete things you can't un-delete, leak data you can't un-leak, send SMS you can't un-send. The studio runs on guardrails.
Pre-flight checks, hooks at every dangerous boundary, post-incident memory that turns mistakes into permanent rules. Your code, words, and customer data never become an attack vector through us.
jjm@studio — ship.preflightRUNNING
$ jjm.preflight('client-deploy')
✓ Schema probe verified · 14 cols match
✓ Source + runtime audit · both green
✓ Secrets not in diff · 0 leaks
✓ Mockup approved · user-confirmed
✓ Stash inspection clean · no unrelated WIP
✓ Branch verified · session-isolated worktree
✓ Memory check · no rule violations
✓ Deploy authorised → shipping…
01Pre-tool hooks
Destructive ops gated
Bulk authentication attempts, mass deletes, stash-overwrites — blocked before they fire. The hook layer prevents whole classes of mistake.
02Verify before claim
Evidence over assertion
Every "it works" produces evidence: runtime fire-test, query simulation, screenshot, log line. Source-only audits are not sufficient.
03Schema drift detection
DB shape before deploy
Live database columns compared against declared schema before any feature touching data ships. Catches compile-pass / runtime-crash mismatches.
04Anonymised case studies
No real customer data ships
Names, emails, phones, plates — all synthesised when client work appears in marketing materials. Your customers stay yours.
05Mockup → approve → ship
No surprise visual changes
Brand and layout changes preview as static HTML first. Explicit approval required before any live deploy. You see what you ship.
06Post-incident memory
Mistakes become rules
Every P0/P1 mistake from past work becomes a permanent hook or rule. The system gets sharper monthly — not the operator's memory.
Double review
Every ship: Claude reviews. Human reviews. Then ship.
AI catches what humans miss. Humans catch what AI does too confidently. The intersection is what ships.
04 / SERVICES
Three things,
done obsessively.
No menu of 47 packages. No "creative & strategy". Three operations the studio does better than anyone at this scale.
jjm@studio — services.ts
$ jjm.deploy('seo-overhaul')
↳ avg +247% organic in 6mo
$ jjm.deploy('google-ads')
↳ avg −68% cost per lead
$ jjm.deploy('custom-platform')
↳ $0 SaaS, owned forever
A / SEO01
AI-led SEO that compounds.
Technical foundation, content engine, internal linking, GBP, schema. Built once, improves continuously.
▸ Technical audit + remediation
▸ Programmatic content at scale
▸ Local + GBP optimisation
▸ Monthly compounding sweeps
B / GOOGLE ADS02
Ads engineered, not posted.
Campaign architecture, keyword surgery, conversion-action audit, real-time spend governance. Mathematical, not creative-led.
▸ Conversion tracking surgery
▸ Match-type + negative engineering
▸ Budget governance + caps
▸ Weekly search-term review
C / PLATFORM03
Custom platforms, built in code.
CRM, SMS, invoicing, review collection. From a brief to a live system in weeks, not quarters. Owned by you.
▸ CRM + pipeline automation
▸ Twilio + Stripe + SendGrid
▸ AI workflows + integrations
▸ Code you own forever
05 / WORK
Featured · Automotive Services
Pink Slips NSW.
Cost per lead −80%.
A full custom business platform — CRM, SMS, invoicing, marketing — built from scratch in code. Building toward $50k/wk revenue and shipping new services continuously.
5×
More leads/$
0h/wk
Admin time
∞
New services
pinkslipsnsw.com/adminLIVE
● BUILT IN CODE
Owned platform
▸ AUTOMOTIVE
Ongoing
▸ LIVE
Plumbing · 47 suburbs
From local listings to dominant.
Suburb-page architecture + perf overhaul + Google Ads engineering. 13 hubs, 100/100 a11y.
+247% local pack→
▸ LIVE
Pest · Sydney South
Conversion tracking, rebuilt.
Runtime-verified gtag + CSP fix + B2B campaign kit. Caught a silent 100% drop the source-only audit missed.
0 → 100% tracked→
▸ B2GPRIVATE PORTAL
Fire Ant.
Biosecurity at the border.
B2G · Biosecurity
B2G inbound, engineered.
Tender-ready content engine + JJM-built link infrastructure. Slim site, dense authority.
Tier-1 cited→
06 / STACK
No WordPress.
No SaaS sprawl.
No legacy systems.
A small set of modern tools, used obsessively well.
Every line of code is owned. Every integration is direct (Twilio, Stripe, SendGrid — not platform middlemen). Every audit is reproducible. AI does the heavy lifting; the human does the judgement.
AI ENGINE
Claude Opus 4.7
1M context · agentic
FRONTEND
React + TypeScript
Vite · framer-motion
SERVER
Node + Netlify
Functions · edge
DB
Postgres (Neon)
Drizzle · Supabase
COMMS
Twilio + SendGrid
Direct, no middleman
PAYMENTS
Stripe
No platform fees
GROWTH
Google Ads API
Direct programmatic
SEO INTEL
GSC + Ahrefs API
Direct ingest
OBSERVE
GA4 + Looker
Custom dashboards
07 / NUMBERS
01 / Clients shipped
0+
Across SEO, ads, platform builds — B2C, B2B, B2G
02 / Avg rating
0.0★
47 Google reviews. No purchased reviews. No reciprocity deals.
★★★★★
03 / Avg time-to-ship
0d
From signed brief to first deployment, on average across the last 12 engagements.
MON·TUE·WED
THU·FRI·SAT·SUN
THU·FRI·SAT·SUN
04 / SaaS bills paid (for clients)
$0
Custom platforms ship without monthly platform fees. Direct integrations only.
08 / VOICES
“
Jobs just show up on my calendar.
Money hits my account.
I haven’t touched admin in months.
Jordan Minhinnick
Owner · Pink Slips NSW
Verified client
+ 46 OTHERS RATED 4.9★READ ALL REVIEWS →
09 / OBJECTIONS
Common pushback,
answered straight.
No marketing-speak. If you’ve thought it, it’s here.
Q.01Is AI going to write generic slop content?+
A.No. AI does research, scaffolding, and the boring parts. A human (me) does brief, judgement, and final polish. Every piece is reviewed against the brief before it ships. The output is faster + sharper than human-only OR AI-only.
Q.02What if I already have a WordPress site?+
A.Two options. Either we ship growth on what you have (SEO, ads, integrations layered on top), or we rebuild on a modern stack with a phased migration. We'll be honest about which makes sense in your first call.
Q.03Are you one person? Can you handle my account?+
A.Yes — one operator, one accountable point of contact. Plus Claude Opus 4.7 acting as a tireless team of specialists for research, code, audits, content. It's how I serve a dozen active clients without anyone falling through the cracks.
Q.04What does this cost?+
A.Project-based for builds. Monthly retainer for ongoing SEO + ads. Exact pricing depends on scope — smaller than competitor agencies because the AI does the labour. No long-term contracts. The first scope call is free.
Q.05Can I see real client outcomes, not vanity stats?+
A.Yes. Every case study on this site uses real numbers. The volume sample above abstracts client names but reports real outcomes. On request I can intro you to current clients for direct reference.
Q.06How do I know my data and code won't leak?+
A.Multiple guardrails. Repos are private. Customer data is anonymised in marketing materials. Hooks block bulk operations that could expose data. The Guards section above describes the pre-flight discipline in detail.
Open for 2 new clients in May
Ready to ship?
30-minute scope call. No pitch deck. Either we’re a fit and you get a written proposal by Friday, or you walk with a free audit + opinion. Zero pressure.
What happens next
STEP 01 · T+0H
You reach out
Email or form. Whichever's faster for you.
STEP 02 · T+24H
30-min scope call
No pitch deck. Diagnostic. You leave with an opinion.
STEP 03 · FRIDAY
Written proposal
Scope, price, timeline. Or honest no — with referrals.
Respond within 24h
Free initial audit
No long-term contract