Email Marketing
Email, the channel you own.
Revenue from the audience you already own. Sequences that welcome, nurture and win back customers on schedule, no algorithm in the way, no rising ad tax.
New monthly clients go on a waitlist.
- You deal with me, start to finish
- Based in Sydney
Mailchimp
HubSpotRented channels keep raising the rent. Your list is the only audience you own. Most businesses treat it as an afterthought.
The usual way
A newsletter that goes out when someone remembers. One blast to the whole list. Authentication never set up, so a lot of it lands in spam, and nobody knows, because nobody checks.
How I do it
Authentication wired first so mail actually lands. Sequences built once, then working every day: welcoming, nurturing, reviving. Segments get relevant mail; the report ties sends to revenue.
Email is the rare channel where the economics hold up: the list is yours, sending costs are flat, and the algorithm between you and your audience doesn't exist. Every other channel is rented ground with a landlord who raises prices.
The work is in the system, not the sends. A welcome sequence written once greets every subscriber forever. A win-back sequence quietly revives customers while you sleep. That's automation in its most honest form: leverage, not spam.
A list that earns, not just grows.
Deliverability to revenue, the whole pipeline owned.
Deliverability engineering
SPF, DKIM and DMARC configured and verified, list hygiene enforced: the technical floor that decides whether anything else matters.
List growth
Lead magnets, content upgrades and capture flows that trade real value for permission. No bought lists, ever.
Lifecycle sequences
Welcome, nurture, conversion and win-back automations, written once, refined forever, working daily.
Campaign production
Broadcasts with a reason: offers, launches, content worth sending. Written, designed and scheduled end to end.
Segmentation
Behaviour and history decide who gets what, relevance is the difference between a list that buys and a list that unsubscribes.
Revenue reporting
Every send tied to clicks, conversions and revenue. Open rates are diagnostics, not the scoreboard.
Email runs as one strand of the same systems behind the work below.
How it works
Fix deliverability before anything else.
Authentication, domain warm-up, list hygiene. Mail that doesn't reach the inbox is content nobody wrote.
Grow the list with consent.
Capture points built where interest is real, content, checkout, enquiry. The list grows with people who asked to hear from you.
Automate the lifecycle.
The sequences that matter get built and switched on: welcome, nurture, post-purchase, win-back. Each one earns its place in the data.
Test and tie to revenue.
Subject lines, sending times and content tested continuously; the monthly report speaks in revenue, not opens.
Common questions about email
How often should we email our list?
As often as you have something genuinely worth sending. For most businesses that's a weekly-to-fortnightly rhythm, plus the automated sequences that run on behaviour. Frequency gets tested, not guessed.
How do you keep emails out of spam?
Proper authentication (SPF, DKIM, DMARC), gradual domain warm-up, clean list hygiene and engagement monitoring. Deliverability is engineered first. It's the unglamorous work that decides everything downstream.
Which platforms do you work with?
All the majors, Mailchimp, Klaviyo, HubSpot, ActiveCampaign and others. If you have a platform we work in it; if you don't, we'll recommend the one that fits your stack and your budget.
How do you grow a list ethically?
Value exchanged for permission: lead magnets, useful content, honest capture points. Bought lists destroy deliverability and trust. We never touch them.
Do you write the emails?
Yes, copy, design and build are all handled, in your brand's voice. You review and approve; the system does the sending.
Email across Australia
The same way of working, tuned to each market's own search data, across 661 location pages including every capital city.
Tell me what you need.
You get a straight answer, from me.