PPC·10 MIN
The Secondary Conversion Trap: When Google Ads Reports Zero
Google Ads said zero conversions while real leads sat in the CRM. The culprit: conversion actions demoted to secondary — invisible to Smart Bidding.
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01 / THE RICHMOND MARKET
What if you could read Richmond's digital marketing demand like software? 1,200+ searches a month. Versioned, verified, acted on weekly.
THE OLD WAY
A $5k audit PDF in three weeks that tells you what you already knew. A retainer split across thirty strangers. Richmond rankings checked quarterly, if at all.
THE AGENT WAY
The numbers on the right refresh with every deploy. One operator plus agents, shipping weekly — your Richmond position compounds without anyone sending a Slack.
Richmond businesses compete across Retail, Professional Services, Healthcare, with demand clustering around CBD, Main Street, Business Park in the broader Inner Melbourne market.
Local growth is shaped by Growing local economy and Strong community focus. That means Richmond campaigns need sharper positioning, faster content production, and stronger local search coverage than generic national campaigns.
Common challenges in Richmond, VIC include Local competition and Digital adoption. Our AI-first stack helps businesses adapt faster as search behavior and competition shift.
jjm@studio — richmond.brief — live LIVE
$ jjm.brief('richmond')
✓ demand scan · 1,200+ searches/mo
✓ difficulty 54/100 · winnable with structure
✓ cpc $4.94 · every wasted click costs this
✓ sectors · retail · professional services · healthcare
▸ brief ready — open for one more richmond client
[ Live market data · refreshed with each deploy ]
02 / THE WORKALL CASE STUDIES
The SEO, Google Ads and web builds we'd run for Richmond — already running for businesses like yours.
PLATFORM · PINK SLIPS NSW
Cost per lead, down 80%.
Custom booking platform — calendar, payments, ops. Five times more leads per dollar and zero hours of weekly admin.
−80% cost per lead
PLUMBING · 47 SUBURBS
From local listings to dominant.
Suburb-page architecture + perf overhaul + Google Ads engineering.
+247% local pack →
PEST · SYDNEY SOUTH
Conversion tracking, rebuilt.
Runtime-verified tracking + landing-page kit. Caught the silent drop a source-only audit missed.
0 → 100% tracked →
03 / WHAT WE RUNALL SERVICES
SEO, Google Ads & web development in Richmond
Three things, run properly, forever improving.
SEO in Richmond
Rank for the searches Richmond actually makes — technical, content and authority, run by agents.
EXPLORE →
Google Ads in Richmond
Every dollar traced to a lead. Bids tuned daily, wasted spend cut weekly.
EXPLORE →
Custom builds in Richmond
Sites and platforms that load instantly and convert. No WordPress, no page builders.
EXPLORE →
04 / STRAIGHT ANSWERS
Common questions about Richmond marketing
05 / FROM THE STUDIO
Marketing insights for Richmond
AI Development·10 MIN
Why Your AI Agent Has Amnesia — and the Librarian Fix
Your AI doesn't have a memory problem — it has a retrieval problem. How we measured the amnesia and built a librarian that hands you the thread.
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AI Development·7 MIN
The $300M-a-Week Bet Behind Claude Opus 4.8
Claude Opus 4.8 landed on 28 May 2026. The real story isn't the model — it's the compute bill funding it, and why that means the updates won't slow down.
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AI Development·10 MIN
AI Brochures Can Hallucinate Your Client's Google Rating
Image-native AI brochures bake every fact into a pixel. If the model hallucinates a Google rating, you cannot find-and-replace it. Here is how to catch it.
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AI Development·10 MIN
AI Image Generators Can Render Perfect Typography
AI image generators render clean, typo-free text if you keep each line short and feed the model your logo. Here is how we built a brochure from images.
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AI Development·13 MIN
Recover Claude Code Sessions After a Reboot (Whole Fleet)
Your Claude Code sessions did not crash — the machine rebooted under them. How to prove it, recover a whole fleet from disk, and orchestrate the survivors.
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06 / THE NETWORKALL 661 LOCATIONS
Digital marketing across Victoria
The same agent-run playbook, tuned to each market's own demand data — Richmond is one node of 661 we cover.
NEAR RICHMOND