Web Development·12 MIN
One Generic Error, Three Stacked Deploy Failures
Our dashboard shipped nothing for 32 hours while the platform reported the same generic 'exit code 2'. Three stacked bugs — and one cause-agnostic fix.
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01 / THE CANBERRA MARKET
What if you could read Canberra's digital marketing demand like software? 11,921+ searches a month. Versioned, verified, acted on weekly.
THE OLD WAY
A $5k audit PDF in three weeks that tells you what you already knew. A retainer split across thirty strangers. Canberra rankings checked quarterly, if at all.
THE AGENT WAY
The numbers on the right refresh with every deploy. One operator plus agents, shipping weekly — your Canberra position compounds without anyone sending a Slack.
Canberra's economy is anchored by the federal government, defence and higher education (ANU, University of Canberra), making it one of Australia's most B2B- and procurement-driven markets. Demand concentrates around Civic and the town centres of Belconnen, Woden, Tuggeranong and Gungahlin. Campaigns here need to speak to tender panels and professional buyers, not retail shoppers - credibility, accessibility and high-intent search coverage matter more than broad reach.
jjm@studio — canberra.brief — live LIVE
$ jjm.brief('canberra')
✓ demand scan · 11,921+ searches/mo
✓ difficulty 54/100 · winnable with structure
✓ cpc $4.64 · every wasted click costs this
✓ sectors · government · defense · education
▸ brief ready — open for one more canberra client
[ Live market data · refreshed with each deploy ]
02 / THE WORKALL CASE STUDIES
The SEO, Google Ads and web builds we'd run for Canberra — already running for businesses like yours.
PLATFORM · PINK SLIPS NSW
Cost per lead, down 80%.
Custom booking platform — calendar, payments, ops. Five times more leads per dollar and zero hours of weekly admin.
−80% cost per lead
PLUMBING · 47 SUBURBS
From local listings to dominant.
Suburb-page architecture + perf overhaul + Google Ads engineering.
+247% local pack →
PEST · SYDNEY SOUTH
Conversion tracking, rebuilt.
Runtime-verified tracking + landing-page kit. Caught the silent drop a source-only audit missed.
0 → 100% tracked →
03 / WHAT WE RUNALL SERVICES
SEO, Google Ads & web development in Canberra
Three things, run properly, forever improving.
SEO in Canberra
Rank for the searches Canberra actually makes — technical, content and authority, run by agents.
EXPLORE →
Google Ads in Canberra
Every dollar traced to a lead. Bids tuned daily, wasted spend cut weekly.
EXPLORE →
Custom builds in Canberra
Sites and platforms that load instantly and convert. No WordPress, no page builders.
EXPLORE →
04 / ON THE GROUND
Serving Canberra & surrounds
Australian Capital Territory — Australian Capital Territory. Local search, local intent, local results — campaigns tuned to how Canberra actually searches.
SERVICE AREA · ACTIVE-35.298, 149.101
SUBURB CANBERRA 2600SEARCH/MO 11,921+CPC $4.64KD 54/100POP 453k
05 / STRAIGHT ANSWERS
Common questions about Canberra marketing
06 / FROM THE STUDIO
Marketing insights for Canberra
Marketing Automation·8 MIN
Twilio SMS Not Delivering in Australia: Sender IDs, Filtering, and the Fix
Twilio says sent, your customer says nothing arrived. How Australian carrier filtering, sender ID registration and error 30007 actually work — plus the test protocol we run before blaming the platform.
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Revenue Operations·9 MIN
Five Systems, One Picture: How Small Businesses Actually Make Decisions From Data
A typical Australian service business runs five systems that never talk to each other. Here is what becomes answerable — cost per lead by channel, margin by service line, rebooking gaps — once they share data.
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Revenue Operations·8 MIN
ServiceM8 Runs Your Jobs. Who's Running Your Data?
ServiceM8 is the best field tool in Australian trades, and it still can't tell you which channel your best clients came from. Here's what a proper API sync makes answerable, and why Zapier chains aren't it.
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Web Development·9 MIN
Stripe Webhooks Failing? How to Diagnose and Fix Them
Payments keep landing but receipts, orders and reconciliation stop dead. How to read Stripe's delivery logs, find the five usual webhook failure causes, and replay events safely.
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AI Development·13 MIN
We Ran the Major AI Tools for a Month: The 2026 Scorecard
A month running Cursor, Claude Code, Codex, Grok and Perplexity across our whole stack. The honest 2026 scorecard — and why agility now beats loyalty.
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07 / THE NETWORKALL 661 LOCATIONS
Digital marketing across Australian Capital Territory
The same agent-run playbook, tuned to each market's own demand data — Canberra is one node of 661 we cover.
NEAR CANBERRA