Case study: Pink Slips NSW

Cost per lead dropped 80%.

Pink Slips NSW runs on one platform built in code: lead capture, SMS, email, Stripe invoicing and review requests, joined to Google Ads and GA4.

Join the waitlist

New monthly clients go on a waitlist.

The results

80%Lower cost per leadFive times the leads for every dollar

16Integrations, one codebaseCRM, SMS, email, payments and marketing

FullAutomationBookings, invoices and review requests

Not another subscription. One platform, end to end.

A booking business runs on a chain: an enquiry comes in, a quote goes out, a job gets booked, an invoice follows, and a review request closes the loop. Spread across separate tools, every link in that chain is a place where data gets retyped, lost, or disagrees with itself.

So the whole chain was built as one platform, in code. The CRM, SMS, email, Stripe payments and review requests share one record of every job, and the marketing tools read from the same place. That is why the platform can be audited end to end: every payment ties back to its job, and every job ties back to the enquiry that started it.

The platform

Leads and pipeline

Form submissions land in a CRM built around how Pink Slips NSW works, with the whole lead journey visible from one dashboard.

SMS and email

Booking confirmations, reminders and review requests go out automatically through Twilio and SendGrid.

Payments

Stripe invoices go out after each job, and every payment is reconciled to its job in one ledger.

Marketing

Google Ads with conversion tracking, the Meta pixel, GA4, Search Console and the Google Business Profile, joined up.

Three emails, sent automatically.

Quote, invoice, receipt: triggered by the platform, branded, and paid through Stripe. Hundreds of payments a year reconcile into one ledger.

Pink Slips NSW automated quote email — The quote, sent automatically when an enquiry lands, with a Stripe deposit link.

Pink Slips NSW automated invoice email — The invoice, sent when the job is complete, with a one-click pay link.

Pink Slips NSW automated receipt email — The receipt, sent when payment clears, and the review request follows.

What customers see

Two surfaces, one in the pocket and one in the browser. Both branded, both automatic.

Pink Slips NSW two-way SMS conversation thread — Two-way SMS: confirmations, reminders and review requests from one verified number.

Pink Slips NSW payment success page — Payment pages on the Pink Slips NSW domain, backed by Stripe.

Integration servicesThe same work on the platforms your business already runs: ServiceM8, Stripe, Twilio and more.Google AdsSpend tied to the leads it brings.2nd Dawn case studyA Perth builder's home competition, launched and then managed.

All case studies

Tell me what you need.

You get a straight answer, from me.