Case Study · Automotive Services
Pink Slips NSW · Custom AI-built platform

Cost per lead
dropped 80%.

Five times more leads per dollar. Zero hours of admin.
Building toward $50k a week in revenue.
New services shipping continuously.

We didn't pick the plugin shelf or stack another SaaS bill. We built it — CRM, SMS, invoicing, reviews — from scratch, in code, owned outright. And we keep building.

Client
Pink Slips NSW
Industry
Automotive · Inspections
Engagement
Ongoing · 2024 → now
Stack
React · TS · Node · Twilio · Stripe · SendGrid
The trajectory

And we're still scaling.

01 / Cost per lead
−80%
Significantly lower acquisition cost, sustained over time
02 / Admin time
0h/wk
Down from ~15h/wk pre-build
03 / Weekly revenue
$50K/wk
Building toward, and growing weekly
04 / Service velocity
∞
New services shipping continuously
The platform

Sixteen integrations.
One codebase.

No plugins. No third-party CRM. No SaaS sprawl. Every line of this platform is owned by Pink Slips NSW — modifiable, exportable, theirs.

A · CRM

Lead capture & pipeline

  • ·Custom CRM, built for PSN workflow
  • ·Form submissions auto-captured
  • ·Backend management dashboard
  • ·Full lead-journey visibility
B · Communications

SMS & email automation

  • ·Twilio direct, $0.03/SMS
  • ·Transactional + marketing sequences
  • ·Automated 5-star review collection
  • ·Booking confirmations & reminders
C · Payments

Stripe & auto-invoicing

  • ·Direct Stripe integration
  • ·Invoices auto-sent post-job
  • ·Receipt generation
  • ·Transaction tracking
D · Marketing

Five-channel integration

  • ·Google Ads + conversion tracking
  • ·Meta pixel integration
  • ·GA4 + Search Console
  • ·Google Business Profile
Inside the platform

Not a deck.
Real software, running daily.

Every screenshot on this page is the actual Pink Slips NSW platform, captured from the production build. Customer data has been anonymised.

pinkslipsnsw.com/admin/dashboard
Pink Slips NSW admin dashboard
Inbox automation

Three emails.
Sent automatically. Every job.

Quote → Invoice → Receipt. Triggered by the platform, branded, paid via Stripe link. Zero touch from PSN.

SendGrid · transactional
Pink Slips NSW automated quote email
01 · Quote
Sent within 30s of enquiry
Auto-generated from form submission. Includes price, scope, & Stripe deposit link.
SendGrid · transactional
Pink Slips NSW automated invoice email
02 · Invoice
Sent the moment job completes
Itemised, Stripe-backed, one-click pay link. No chasing.
SendGrid · transactional
Pink Slips NSW automated receipt email
03 · Receipt
Sent on payment confirmation
PDF-ready, accounting-friendly, review-request trigger fires next.
Customer-side

What customers
actually see.

Two surfaces — one in the pocket, one in the browser. Both branded, both automated, both feel custom.

Pink Slips NSW two-way SMS conversation thread
A · SMS automation
Two-way Twilio threads
Confirmations, reminders, review requests — all from one verified number.
pinkslipsnsw.com/balance-success
Pink Slips NSW Stripe-backed payment success page
B · Payment flow
Stripe-backed, branded success pages
Deposit and final balance pages both live at the PSN domain. No "powered by Stripe" detour, no Xero portal handoff.
The economics

Rented stack vs
owned stack.

Equivalent functionality, monthly cost. Sampled at 1,000 leads / month.

Function
Typical SaaS
Rented
Owned · PSN platform
CRM(1k leads/mo)
HubSpot / Keap
$150-500
$0built-in
SMS automation
Platform SMS layer
$130-200
$60Twilio direct
Email marketing
Mailchimp / SendGrid platform
$75-150
$30SG direct
Forms
Typeform / JotForm
$50-100
$0built-in
Invoicing
FreshBooks / Xero
$25-50
$0Stripe direct
Review automation
Birdeye / Podium
$250-400
$0built-in
TOTAL · monthly
Multiple subscriptions
$680-1,400
~$90
Annual saving · year one
$7,000 - $15,700+
Plus you own the platform. No vendor lock-in. No price hikes. No deprecated features you depended on.
Jobs just show up on my calendar.
Money hits my account.
I haven't touched admin in months.
Jordan Minhinnick
Owner · Pink Slips NSW
Verified client
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