Launched.
Then actually managed.
A judged half-price home competition for a Perth builder.
Meta ads, entry funnel and terms run as one system.
Read every morning. Fixed the same day the data says so.
Most campaigns get launched, then get a monthly report. This one gets read daily - and when the numbers showed clicks arriving but entries stalling, the diagnosis and the rewrite went to the client within hours, not weeks.
Management is the product.
One offer.
Every surface matched to it.
A competition lives or dies on trust. Every number on the ads, the entry page and the terms is the same number, word for word - and the whole funnel runs on the client's own infrastructure, so every entry lands in their CRM, not ours.
A prize people can weigh up
- ·Judged on a written statement: no ballot, no draw
- ·The deal in plain numbers, stated up front
- ·Five clear entry conditions, self-qualifying
- ·Free entry, scored against published criteria
Built on the client's own rails
- ·Entry page on the client's own domain
- ·Entries write straight into their CRM
- ·Meta pixel + Lead conversion wired and verified
- ·Terms deployed, linked and kept in step with the page
Creative made for the postcode
- ·Brand-exact tiles, Meta auto-enhancements opted out
- ·Headlines baked into the artwork
- ·Registered-builder line on every ad
- ·Imagery matched to the suburbs it serves
Read daily, fixed fast
- ·Daily funnel reads: spend, clicks, entries
- ·Two-page PDF reports with honest caveats
- ·Creative swapped within 24h of client feedback
- ·Click-to-entry split used to find page problems
One page.
Matched to the ad that fills it.
The live entry page: the same offer, the same numbers and the same design language as the ads that bring people to it. Entries flow into the client's own system the moment they're submitted.
The clicks kept coming.
The entries stopped.
Ten days in, the daily read showed a funnel splitting in two: steady clicks from the ads, and a flat line on entries. When the top of a funnel holds and the bottom stalls, the problem is the page - not the ads.
The client's own inbox confirmed it: entrants kept asking to design their own home.
Cross-checked against those messages, the read was clear: the market was hearing "design your own home" when the prize is the builder's set 3x2 Little House design. A positioning gap you only see when you're listening on every channel at once.
The repositioning shipped as one piece, inside a day: the page renamed around the Little House on every surface, the terms moving in step, and a new FAQ that gives people who want a fully custom build a better door - the builder's everyday design-and-build work.
Campaign live now · entries close 30 Sep 2026 · results published after the winner is announced
That photo is perfect!
Makes me think of a street in Watermans Bay,
so very realistic place and demographic.