How much should I spend on Meta Ads?

Enough for the algorithm to learn — as a guide, $1,500-3,000/month for B2C and $3,000-5,000/month for B2B gives campaigns room to exit learning phase. We'll tell you the honest minimum for your market before you commit.

What's the difference between Meta Ads and Google Ads?

Google captures demand that exists — people searching. Meta creates demand — putting your offer in front of people who fit your buyer profile but haven't searched yet. Mature accounts usually run both, sharing data.

How long until I see results?

First results typically arrive within the first week; stable, scalable performance takes 2-4 weeks as the algorithm learns and creative tests resolve. Our 90-day framework structures that maturation.

Do you manage Facebook and Instagram?

Yes — both run from Meta Ads Manager, and placement is a performance decision we make on data: Facebook, Instagram, Messenger and Audience Network each earn their share or lose it.

How do you track conversions?

Meta Pixel plus the Conversions API, server-side, so iOS privacy losses don't blind the account — verified with live test events before launch, and reconciled against your CRM monthly.

▸ Meta Ads · Demand creation

Meta Ads, demand, created.

Customers who didn't know you existed last week. Creative tested in batches, tracking that survives iOS privacy, and budget that only follows proof.

✓ Plan in 24 hours✓ 90-day results guarantee✓ No lock-in contracts✓ Your accounts, always

jjm@studio — meta-ads.brief — live LIVE

$ jjm.run('meta-ads')

✓ pixel + capi · server-side tracked · signal loss patched

✓ creative · tested in batches · evidence picks winners

✓ audiences · layered · cold, warm, customer

✓ scaling · 90-day framework · test, prove, feed

▸ slot open — one new meta account

[ How this service runs in the studio · plain numbers, no decks ]

01 / THE META PROBLEM

Meta rewards two things: creative that stops the scroll, and signal that survives privacy. Most accounts are starved of both.

THE OLD WAY

One ad, one audience, boosted from the page. Pixel-only tracking that lost half its signal years ago. Creative refreshed when someone gets around to it.

THE AGENT WAY

Pixel plus Conversions API so the algorithm sees real outcomes. Creative tested in structured batches weekly. Budget flows to proven ads by rule, not by mood.

Meta's auction is a creative meritocracy: the platform charges less per result for ads people actually engage with. That makes creative testing the core engineering loop — every batch teaches the account what your market responds to.

The other half is signal. Since iOS privacy changes, pixel-only accounts run half-blind. Server-side tracking through the Conversions API restores the data the algorithm optimises on — unglamorous plumbing that changes everything downstream.

02 / WHAT SHIPS

Creative volume, engineering discipline.

Tracking, creative, scaling — the full Meta system.

Signal engineering

Meta Pixel plus Conversions API, server-side, verified with live events — the algorithm optimises on truth, not fragments.

Creative production

Image and video ads produced in testing batches — hooks, formats and angles structured to learn fast.

Audience architecture

Cold, warm and customer audiences layered with exclusions, so each dollar prospects or retargets deliberately.

Campaign management

Budgets, placements and bidding managed inside Meta's learning constraints — structure that exits learning phase instead of resetting it.

Landing alignment

Click-to-page continuity checked and tuned — scroll-stopping ads waste money on pages that drop the thread.

ROAS reporting

Cost per lead and return on spend reported against your CRM reality, not just the in-platform numbers.

03 / HOW IT RUNS

▸ Same loop every week

S/01WIRE

Restore the signal.

Pixel + CAPI configured and live-verified before spend. An account that can't see conversions can't optimise toward them.

S/02TEST

Run creative in batches.

Structured tests — hooks, formats, audiences — sized to produce verdicts, not vibes. Each round narrows toward what your market answers.

S/03PROVE

Let the data nominate winners.

Cost per result decides which creative and audiences survive. The 90-day framework matures the account through testing into stable performance.

S/04SCALE

Feed winners without breaking them.

Budget increases staged to respect the learning phase — scaling that holds efficiency instead of resetting it.

04 / THE WORK

ALL CASE STUDIES

The tracking discipline below is the same one that rebuilt conversion truth for a live account.

The Pink Slips NSW booking platform — calendar, leads and payments dashboard

PLATFORM · PINK SLIPS NSW

Cost per lead, down 80%.

Custom booking platform — calendar, payments, ops. Five times more leads per dollar and zero hours of weekly admin.

−80% cost per lead

PLUMBING · 47 SUBURBS

From local listings to dominant.

Suburb-page architecture + perf overhaul + Google Ads engineering.

+247% local pack →

Buggo Pest Control landing page and tracking rebuild

PEST · SYDNEY SOUTH

Conversion tracking, rebuilt.

Runtime-verified tracking + landing-page kit. Caught the silent drop a source-only audit missed.

0 → 100% tracked →

▸ The guarantee

If I don't deliver measurable results inside 90 days,

I'll keep working until I do.

No excuses · No extra charges · Your success is the deliverable

05 / STRAIGHT ANSWERS

Common questions about Meta Ads

06 / THE NETWORK

ALL LOCATIONS

Meta Ads across Australia

The same agent-run playbook, tuned to each market's own demand data — every capital, 661 locations.

MAJOR MARKETS

Sydney Melbourne Brisbane Perth Adelaide Gold Coast Canberra Newcastle

RUNS WELL WITH

Google Ads Management

Every dollar traced to a lead. Bids tuned daily, waste cut weekly.

Social Media Marketing

Presence with a point — content, community and paid working as one.

ChatGPT Ads

OpenAI's ad platform is coming to Australia — first movers set the terms.