What are ChatGPT Ads?

Ads inside OpenAI's ChatGPT. They show to people on the Free and Go plans; the Plus, Pro, Business, Enterprise and Education plans have no ads.

Are ChatGPT Ads available in Australia?

Yes. OpenAI began rolling out ads to Australian users on 16 April 2026, and its help centre lists Australia as available for self-serve Ads Manager, OpenAI's ad buying tool, which is still in beta.

What do ChatGPT Ads cost?

You set the budget. OpenAI's minimum daily budget for accounts billed in Australian dollars is AUD 25. You pay per 1,000 views or per click, and that holds on Conversions campaigns too: OpenAI optimises for conversions but still bills per click or per 1,000 views. We won't promise a cost per enquiry before your own campaigns have run.

How are they different from Google Ads?

Google Ads show on a search results page; ChatGPT ads show to people while they use ChatGPT. The same offer needs different copy, and the results should be read on their own rather than against Google's numbers.

How do we get started?

You create the advertiser account in OpenAI's Ads Manager, because OpenAI does not let an agency create one on a client's behalf, then invite us. OpenAI reviews new accounts before they can advertise, and that review can take a while, so it pays to start early.

▸ Live in Australia since April 2026 · Self-serve

ChatGPT Ads in Australia.

OpenAI began rolling out ads to Australian ChatGPT users on 16 April 2026, and Australian businesses can now buy them self-serve. We're a Sydney team that sets up your account, campaigns and tracking.

✓ Plan in 24 hours✓ 90-day results guarantee✓ No lock-in contracts✓ Your accounts, always

jjm@studio — chatgpt-ads.brief — live LIVE

$ jjm.run('chatgpt-ads')

✓ australia · live · rolling out since 16 Apr 2026

✓ buying · self-serve Ads Manager · in beta

✓ minimum · AUD 25 a day · OpenAI's floor

✓ ownership · your account · we're invited in

▸ slot open: one new ChatGPT ads account

[ How this service runs in the studio · plain numbers, no decks ]

▸ Where the campaigns run

ChatGPTSearch ConsoleGA4

01 / THE NEW CHANNEL

ChatGPT ads are new to everyone, including your competitors. Nobody has years of data yet. The first businesses to test them learn what works first.

✗THE OLD WAY

Wait and see. Let competitors run the first tests, then arrive when they already know which messages work in ChatGPT and you don't.

✓THE AGENT WAY

Start small and measured: a campaign at a budget you choose, conversion tracking tested before launch, and a weekly read of what ChatGPT users actually respond to.

▸ The thinking — why this matters

ChatGPT ads show to people using ChatGPT on the Free and Go plans; the Plus, Pro, Business, Enterprise and Education plans have no ads. Advertisers pick an objective of views, clicks or conversions, and even on conversions they pay per click or per 1,000 views, not per conversion.

An AI-native studio is a natural fit for an AI-native channel. We already build the citation infrastructure that makes businesses legible to language models, and running ChatGPT ads is the same discipline pointed at a paid surface.

02 / WHAT SHIPS

Set up right, then run on evidence.

From account to reporting, one accountable system.

D/01

Account setup

OpenAI requires the business to create its own advertiser account, so you create it and invite us. We take it from there: structure, billing checks and campaigns.

D/02

Conversion tracking

A supported conversion event set up and tested before launch, so a Conversions campaign optimises toward real enquiries.

D/03

Campaign structure

Separate campaigns for different objectives, regions or product lines, as OpenAI recommends, with budgets set from the AUD 25 a day minimum up.

D/04

Ad copy for ChatGPT

Ads written for people using ChatGPT, not scanning a search results page, and tested against each other.

D/05

Budget pacing

OpenAI paces a daily budget across a seven-day week, so spend is watched against the week, not the day.

D/06

AI-citation groundwork

Your site made legible to language models: structured data, llms.txt and citable content. It also pays in organic AI answers.

03 / HOW IT RUNS

▸ Same loop every week

SET UP

Account, billing and tracking first.

You create the advertiser account and invite us. OpenAI reviews new accounts before they can run, so billing and the conversion event get ready while the review happens.

TEST

Start at a budget you choose.

First campaigns run from OpenAI's AUD 25 a day minimum up, with ads tested in pairs so the first month teaches something.

READ

Weekly numbers, plain language.

Views, clicks, conversions and cost per enquiry, read every week against what the business needs.

SCALE

Feed what works.

Campaigns that bring enquiries at a cost you're happy with get more budget. The rest get cut.

04 / THE WORK

ALL CASE STUDIES