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LinkedIn Demand Generation
B2B Blueprint
Combine organic storytelling, paid activation, and sales enablement to generate demand that your revenue team can close.
Allocate 40% to awareness, 35% to consideration, and 25% to conversion campaigns. Reserve 10% for experimentation.
Content Engine
- 1
Point-of-view posts 2-3x per week
- 2
Customer stories bi-weekly
- 3
Product enablement weekly
- 4
Community engagement daily
Campaign Structure
Awareness: Carousels and video views
Conversion: Lead gen for strategy sessions
Sales Enablement
- ✓
Weekly insights on engaged accounts
- ✓
Social-first outreach templates
- ✓
CRM alerts for engagement thresholds
- ✓
Topics resonating with target accounts
Creative Rotation
Set frequency caps to avoid ad fatigue and rotate creative every 14 days. Repurpose webinars, podcasts, and blog posts.
90-Day Roadmap
Weeks 1-4: Analytics + pilot campaign. Weeks 5-8: Consideration campaigns + sales alignment. Weeks 9-12: Conversion offers + first retro.
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