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Social Media Advertising
Complete Guide
Master Facebook, Instagram, and LinkedIn ads with proven targeting and ROI optimization strategies.
Businesses spend over $230 billion annually on social ads. 4.8 billion people use social media worldwide.
Platform Selection
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Facebook: Brand awareness, lead gen, e-commerce
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Instagram: Visual brands, younger demographics
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LinkedIn: B2B marketing, professional services
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Match platform to audience and objectives
Targeting Options
Demographics: Age, location, income
Behavioral: Purchase history, interests
Creative Best Practices
- ✓
1080x1080px for Facebook and Instagram feed
- ✓
1080x1920px for Stories format
- ✓
Minimal text overlay under 20%
- ✓
Mobile-first with vertical orientation
Budget Strategy
Use target CPA bidding for consistent acquisition costs. High-performing campaigns receive increased budgets. Rotate creative to avoid fatigue.
Success Framework
Clear objectives first. Compelling creative per platform. Proper tracking systems. Test continuously. Scale gradually while maintaining efficiency.
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