Revenue Operations

RevOps Dashboard Blueprint for Full-Funnel Visibility

Build a RevOps dashboard that unifies marketing, sales, and success metrics so leadership can spot bottlenecks and forecast revenue with confidence.

Jan 6, 2025
18 min

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RevOps Dashboard Blueprint

Full-Funnel Visibility

Build a RevOps dashboard that unifies marketing, sales, and success metrics so leadership can spot bottlenecks and forecast with confidence.

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+/-5%
Forecast Accuracy

Target forecast accuracy within 5% for rolling 90 days. 100% of pipeline reviews conducted using the unified dashboard.

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Core Dashboard Modules

  • 1

    Pipeline Health: Coverage and velocity vs target

  • 2

    Forecast Commit: Best case, commit, upside

  • 3

    Demand Gen: MQAs, SQOs, campaign ROI

  • 4

    Customer Success: Net retention and churn

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User-Specific Views

Before

Executives: Scorecard with risk indicators

After

Managers: Team pipeline and coaching

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Data Audit Checklist

  • Catalogue CRM objects and automation rules

  • Validate integration health across GTM stack

  • Identify data quality gaps and duplicates

  • Score sources for accuracy and timeliness

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Governance Matters

Create naming conventions for fields, dashboards, and filters. Schedule weekly data quality checks. Log formula changes in a changelog.

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Key Takeaway

North Star Questions

How much pipeline to hit target? Where are deals stuck? Which campaigns create healthiest customers? What signals a potential miss?

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We build RevOps dashboards that create shared understanding and align teams around revenue-driving actions.

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