Most B2B tech companies run LinkedIn ads, get clicks, then wonder why nobody books a demo. The problem isn't the platform. LinkedIn captures attention. But attention isn't intent. Google captures intent. You need both.

Instead of targeting everyone, focus on three specific industry verticals where your solution provides the most value. For each vertical, you need dedicated messaging, landing pages, lead magnets, and email sequences.

Your landing page is where the magic happens. Each vertical needs a dedicated page with vertical-specific messaging, relevant social proof, and multiple conversion paths.

eBooks aren't just lead capture tools. They're retargeting triggers. Create vertical-specific guides plus individual use case downloads. Track what someone downloads to personalize their retargeting journey.

Not all retargeting is equal. Structure it in tiers based on engagement level. The key is progressive commitment - don't ask for the meeting until they've shown buying signals.

If you're spending $3,000-5,000/month on paid media and not seeing results, the problem isn't the budget. It's the architecture. Start with three verticals. Build dedicated landing pages. Create lead magnets that enable granular retargeting. And implement the nurture sequences that convert awareness into meetings.