ChatGPT Ads Pricing Model
ChatGPT Ads use CPM pricing - you pay per 1,000 impressions rather than per click. This rewards advertisers who create compelling creative, because you pay the same regardless of engagement rate.
ChatGPT Ads Pricing
The Complete Guide
Everything Australian businesses need to know about costs, budgets, and ROI.
Current CPM Rates
Cost per 1,000 impressions for in-conversation text placements
Spend Allocation
Sponsored $15 CPM, Display $60 CPM
How ChatGPT Compares to Other Platforms
CPM Comparison Across Platforms
Cost per 1,000 impressions (AUD)
ChatGPT Sponsored Links sit in a competitive sweet spot - more expensive than basic display networks but significantly cheaper than LinkedIn. The premium is justified by audience quality: ChatGPT users are predominantly professionals and business decision-makers.
What Does That Actually Cost Per Month?
Monthly Budget Breakdown
Sponsored Links at $15 CPM
Effective Cost Per Click
Effective Cost Per Click
Sponsored Links: $0.50-1.50 effective CPC
Display Ads: $7.50-20.00 effective CPC
ChatGPT Ads reach people during the research phase, not the buying phase. Direct CPC comparison with Google Search Ads is misleading - measure ChatGPT Ads on brand awareness and assisted conversions instead.
Budget Allocation Strategy
Budget Allocation Strategy
How to phase in ChatGPT Ads alongside Google Ads
- Sponsored links only
- Broad topic targeting
- Measure brand search volume
- Add display format
- Refine targeting
- Set up attribution
- Seasonal adjustments
- Expand categories
- Full-funnel integration
Increase allocation as performance data confirms ROI
Budget Tiers
$1K test > $3K grow > $10K scale
Is It Worth It for Australian Businesses?
Worth It If You Have
- 1
$1K+ beyond current Google Ads
- 2
Customers who research first
- 3
Competitive market needing awareness
- 4
Professional/B2B target audience
Not Ready Yet If
- Total ad budget under $3K/month
- Need immediate measurable conversions
- Audience doesn't use ChatGPT
- Can't wait 2-3 months for results
Worth Testing If
- $1K+ available beyond Google Ads
- Customers research before buying
- Competitive market needing awareness
- Targeting professionals/B2B audience
ChatGPT Ads aren't cheaper or more expensive than Google Ads - they serve a different purpose entirely.
— Jordan James Media
Getting Started
Start with 10% of your ad budget on sponsored links. Run for 30 days. Measure brand search volume changes in Google Analytics. If you see positive signals, increase allocation and test display ads alongside.
Need a Budget Plan?
We'll build a combined Google + ChatGPT Ads budget strategy for your business.
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ChatGPT Ads Pricing
The Complete Guide
Everything Australian businesses need to know about costs, budgets, and ROI.
Cost per 1,000 impressions for in-conversation text placements
Spend Allocation
Sponsored $15 CPM, Display $60 CPM
Effective Cost Per Click
Sponsored Links: $0.50-1.50 effective CPC
Display Ads: $7.50-20.00 effective CPC
Budget Tiers
$1K test > $3K grow > $10K scale
Worth It If You Have
- 1
$1K+ beyond current Google Ads
- 2
Customers who research first
- 3
Competitive market needing awareness
- 4
Professional/B2B target audience
ChatGPT Ads aren't cheaper or more expensive than Google Ads - they serve a different purpose entirely.
— Jordan James Media
Need a Budget Plan?
We'll build a combined Google + ChatGPT Ads budget strategy for your business.
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