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ChatGPT Ads: The Complete Guide for Australian Business
Learn how ChatGPT ads work, who sees them, and what they mean for Australian businesses. Expert guide to OpenAI's new advertising platform.
The article
The advertising landscape is changing. In January 2026, OpenAI announced that ChatGPT - the AI assistant used by over 800 million people weekly - would begin showing ads to users.
For Australian businesses, this represents both a challenge and an opportunity. The way people search for information is evolving, and those who understand ChatGPT advertising will have a significant advantage.
This guide explains everything you need to know about ChatGPT ads: how they work, who sees them, what they cost, and how Australian businesses can prepare.
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