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Landing Page Best Practices
Convert Visitors to Leads
Design landing pages that guide service business visitors from interest to action with clarity and credibility.
Limit form fields to only essential information. More fields = more friction = fewer conversions.
Above the Fold Essentials
- 1
Headline: Primary benefit in 10-12 words
- 2
Subheading: Who you help and how
- 3
Trust badges, logos, or ratings
- 4
Clear primary CTA visible immediately
Technical Performance
- ✓
Optimise images with next-gen formats
- ✓
Minify CSS and JavaScript
- ✓
Use performant hosting or static sites
- ✓
Monitor Core Web Vitals regularly
Social Proof Strategy
Feature testimonials that speak to outcomes. Add case studies with quantified results like '35% increase in qualified leads in 90 days'.
Test These Elements
Headlines, hero images, CTAs
Form layouts, button colors, copy
Never Finished
A high-performing landing page evolves as you learn. Combine strong messaging, persuasive design, and continuous optimization.
Need High-Converting Pages?
Let us design landing pages that turn your traffic into qualified leads.
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