▸ Case studies · Real accounts · Plain numbers

Growth stories, shown with receipts.

Real Australian businesses, real numbers, and the working shown.

jjm@studio — case-studies — live LIVE
$ ls ~/studio/case-studies
clients/
├── pink-slips-nsw cost per lead down 80%
├── 2nd-dawn launched, then managed
├── buggo-pest-control 79 leads into their CRM
├── nswchs built, then handed to AI
└── riversedge-building-group website handed to AI
▸ real accounts · plain numbers · receipts on every page
01 / THE WORK
01
Automotive Services · 2024 → now

Cost per lead dropped 80%

−80%
Cost per lead
sustained over time
0 h/wk
Admin time
down from ~15 h/wk
$50k
Weekly revenue
building toward
∞
Service velocity
shipping continuously

Challenge15 hours a week of admin across SaaS tools that didn't talk to each other.

FixOne custom platform, built in code, owned outright, still growing.

▸ Custom Platform▸ Integrations▸ Marketing Automation
Pink Slips NSW admin dashboard
02
Home Building · Perth, WA · live now

Launched. Then actually managed.

24h
Creative turnaround
flag to live
12
Audience
suburbs, precision-targeted
Daily
Data reads
not monthly
2
Funnel fixes
in the first fortnight

ChallengeA high-trust prize in a category full of rubbish giveaways.

FixAds, page and terms as one matched system, read daily.

▸ Meta Ads▸ Landing Pages▸ Competition Marketing
2nd Dawn half-price build competition entry page
03
Pest Control · Sydney · Sutherland Shire

79 leads, straight into their CRM

79
Leads captured
in their own CRM
2
Offer pages
built to convert
$199
Grand-slam offer
vs $1,193 of value
100%
CRM ownership
no SaaS rental

ChallengeA services site with nothing built to convert a paid click.

FixTwo offer landing pages, Google Ads, and a custom CRM they own.

▸ Landing Pages▸ Google Ads▸ Custom CRM
Buggo Pest Control termite inspection offer landing page
04
Not-for-profit · Sydney, NSW

We built it. Then taught them AI.

8
Denominations
one shared site
AI
Who runs it now
their team, trained
$250
AI training hour
one-on-one
$0
Lock-in
they own and run it

ChallengeA legacy site and no in-house web team.

FixAn AI-built rebuild, then training so they run it themselves.

▸ AI Website▸ Training▸ Handoff
NSW Council of Churches rebuilt website
05
Residential Building · Northern Rivers, NSW

Handed over, not held hostage

1h
Training session
one-on-one
$250
Flat price
no retainer attached
100%
Client-run
updates made on site
0
Agency bottlenecks
by design

ChallengeA busy builder with no time to chase an agency for every change.

FixAI website handoff plus a training hour, so updates happen on site.

▸ AI Website▸ Training▸ Handoff
Riversedge Building Group website