Marketing ROI calculator
The marketing funnel
economics & logic
Real numbers. Real conversion rates. Real ROI calculations. See exactly how each channel contributes to your bottom line.
Campaign parameters
$10,000
0
Strategy lift
1.00x
Top of funnel
Awareness
47,344
Monthly visitors
Paid ads (40%)1,600 clicks
SEO (free)1,750 visits
Social (20%)1,111 clicks
Content (20%)200,000 views
Cost$5,000
Conversion to MOFU10%
Middle of funnel
Nurturing
4,734
Engaged leads
Email nurturingInactive
Retargeting adsActive
Lead magnetsNone
WebinarsInactive
Active multipliers
Cost$3,000
Conversion to BOFU18%
Bottom of funnel
Conversion
852
Sales qualified leads
Contact forms35%
Phone calls25%
Live chat20%
Demo requests20%
187
Customers acquired
Cost$2,000
Close rate22%
Campaign ROI analysis
Total investment
$10,000
Cost per acquisition
$53
Conversions
187
Revenue (at $2000 LTV)
$374,000
ROI: 3640%
Customer journey economics
Impressions
~500,000 impressions
Website visits
47,344
Engaged leads
4,734
Qualified leads
852
Customers
187
Key insights
- • Each multiplier compounds: Ebook (2x) + Webinar (3x) = 6x total effect
- • Email list provides 0% conversion boost per 10k subscribers
- • Average customer journey involves 9 touchpoints
- • Break-even at 5 customers ($10000 revenue)