Expert answer: ChatGPT or Google's AI recommended your business
Has ChatGPT or Google's AI Ever Recommended Your Business?
Explains how to test and check whether AI tools cite a business, using Search Console referral data and prompt-testing as a concrete method.
The answer
Yes, we test this regularly, and what shows up is rarely about who's the best fit, it's about who's the easiest for the model to understand. We run prompts like "best digital marketing agency Sydney" and "who should I hire for local SEO near me" through ChatGPT, Gemini, Perplexity and Google's AI Overview every few weeks. The pattern is consistent: businesses with clear, structured answers on their own site (a direct sentence answering the exact question, not buried in a paragraph three scrolls down) get cited more often than businesses with better reputations but vaguer web copy.
One checkable symptom we look for with clients: open Google Search Console, filter referral traffic by source, and look for chatgpt.com or perplexity.ai showing up as a referrer. If it's not there yet, that's not failure, AI tools are still citing a narrower set of sources than organic search does, and they lean heavily on sites with FAQ schema, clear headings that match real questions, and pages that state facts plainly rather than selling. We've seen AI Overviews pull directly from H2/H3 structured answers almost word-for-word, which tells you exactly what to fix first.
Has a customer told us they found us through an AI tool? Not yet in a way we'd put in writing as a verified claim, but we're watching for it, because the mechanism is already there for anyone optimising correctly.
If you want to know whether AI tools are mentioning your business at all, start by testing the prompts a customer would actually type, then check your own site's structure against what gets cited back. If that audit raises more questions than answers, Jordan James Media can walk through it with you.
Tell me what you need.
You get a straight answer, from me.