Marketing ROI Calculator
The Marketing Funnel
Economics & Logic
Real numbers. Real conversion rates. Real ROI calculations. See exactly how each channel contributes to your bottom line.
Campaign Parameters
$10,000
0
Strategy Lift
1.00x
TOP OF FUNNEL
Awareness
47,344
Monthly Visitors
Paid Ads (40%)1,600 clicks
SEO (Free)1,750 visits
Social (20%)1,111 clicks
Content (20%)200,000 views
Cost$5,000
Conversion to MOFU10%
MIDDLE OF FUNNEL
Nurturing
4,734
Engaged Leads
Email NurturingInactive
Retargeting AdsActive
Lead MagnetsNone
WebinarsInactive
Active Multipliers
Cost$3,000
Conversion to BOFU18%
BOTTOM OF FUNNEL
Conversion
852
Sales Qualified Leads
Contact Forms35%
Phone Calls25%
Live Chat20%
Demo Requests20%
187
Customers Acquired
Cost$2,000
Close Rate22%
Campaign ROI Analysis
Total Investment
$10,000
Cost Per Acquisition
$53
Conversions
187
Revenue (at $2000 LTV)
$374,000
ROI: 3640%
Customer Journey Economics
Impressions
~500,000 impressions
Website Visits
47,344
Engaged Leads
4,734
Qualified Leads
852
Customers
187
Key Insights
- • Each multiplier compounds: Ebook (2x) + Webinar (3x) = 6x total effect
- • Email list provides 0% conversion boost per 10k subscribers
- • Average customer journey involves 9 touchpoints
- • Break-even at 5 customers ($10000 revenue)